Co-Discovery for a Large Organization
Leading & Delivering
One of the most rewarding co-discovery sessions was for client with over 700 employees and users across Canada who rely on their website on a daily basis. I had the opportunity to co-lead a co-discovery session at the client’s offices in Toronto with stakeholders who had flown in from offices around Canada.
We dove deep into the client’s stated problem at the session, learning from stakeholder perspectives at all levels of the organization. Some of the activities we selected for this particular session were the Start, Stop, Continue, Prune the Future, the Stakeholder Analysis, Flip It, and the History Map.
After this two-day session completed, we began our process of creating diagrams and reports for each activity to help guide future decision making. I wrote a large portion of the accompanying report for the final deliverables and completed roughly half of the visual diagrams along with another designer, Seul Lee.
Part of the requirements for the Focus21 discovery for the client was to complete user interviews with people across Canada. For this project, I was responsible for the planning, coordination, facilitation, and final reporting of such interviews. I worked with the client to outline hypotheses and questions based on what was learned during the initial co-discovery session to test our initial assumptions. I delivered this information in the format of a user research plan, which went through multiple iterations before beginning the interview phase.
I created a short list of ideal candidate qualities for each user group, which the client was responsible for selecting. Once we had a list of twelve interested participants in total with representation from each user group, I began to reach out to each one to schedule time using a tool called Calendly. During a two-week period, I interviewed all twelve participants using Zoom for video call recording, upon participant consent. After each interview, I documented their responses in a spreadsheet matrix to uncover any patterns across each user group.
Once all twelve interviews were documented, I briefed the design team and began to compare our findings to the initial assumptions. I then compiled all of this information, the co-discovery deliverables, our initial user research plan, and the interview findings into a report for the client.