People use Vimix to collect and share videos they have produced themselves, or curate videos from other creators. It works a lot like YouTube by enabling users to upload and host videos but has additional functionality including customizable site themes and social scheduling.
The Vimix platform serves a varied audience spanning from episodic video creators to online retailers. These users have one thing in common: the need to organize, share, and measure videos across a variety of channels.
Organic sign-ups were static and the target users had difficulty grasping the platform’s value. The product offering was not well understood. While the application had great features, users were dropping off early in the onboarding process and many failed to realize the full value of the platform.
Initially, the goal was to increase product awareness, grow the user base, and demonstrate the value of the platform in marketing campaigns. I met the Founder through a mutual friend and learned about the platform. I shared my thoughts and opinions about the current state of the product and began working with the Founder to identify and target various audiences who would benefit.
After some time, we learned the usability of the platform had room for improvement, and I began working with the engaged beta users to streamline the user experience. This led to my title change from Business Development and Growth to Product Manager and Designer.
My aim was to simplify the user experience to enable customers to reach their goals through the Vimix platform while providing business value to stakeholders.